Unified commerce is not just the latest buzzword. It’s a completely different mindset, a more holistic vision of running your business. In omnichannel, you have multiple channels, but you may not have one piece of software that offers one version of the truth. With GoECart's fully integrated web-based Point of Sale (POS), in-store selling capability is now available, completely integrated with all the back office functionality serve all of your multichannel operations within a unified commerce approach. Today’s SMB needs an omnichannel ecommerce platform, that combines mobile-optimized ecommerce storefront technology with enterprise-class order management and inventory management, fulfillment and warehouse management, customer relationship management (CRM), Point of Sale capabilities and much more.
Here’s what the National Retail Federation has to say about companies trying to conduct multichannel operations without a unified commerce platform: “Existing retail infrastructure, architecture, and applications strain to keep pace with rapid advancements in consumer technology and behavior. Loosely coupled legacy systems originally implemented to solve specific problems for specific channels are not equipped to adequately serve connected consumers. The limitations of complex and disparate technology environments increase the risk of unsatisfied customers, rising costs, and lost revenue. Retailers must redefine their architectural approach to effectively and seamlessly engage consumers across channels.”
By leveraging GoEcart’s unified commerce platform, SMB companies are able to consolidate inventory and order management systems, maximize revenues and streamline operations And you can do all of this while providing your customer better information to make purchase decisions through your entire array of variety of distribution channels. For POS, specifically, GoECart 360 offers in-store selling capability, completely integrated with all back office functions. Store associates are equipped with wired and wireless barcode scanners, credit card swipe terminal, cash drawer and receipt printers and are emailed to:
Whatever channel customers happen to be shopping in, we know that Millenials and Baby Boomers expect and demand a certain level of multichannel service and accessibility from their providers. Smaller B2B providers that have a brick and mortar presence must find a way to connect their Point of Sale systems with the ecommerce website. Customers today want to buy over the channel of their choice, or choose to receive service just as easily via a tweet as speaking with an associate in the call center.
And by 2017, the highly-educated and tech-savvy Generation Y will have more spending power and influence than any other generation. They will be even tougher to please. As customers, they interact and demand more with their brands than any previous generation. And they will expect the same levels of service in their POS or ecommerce purchasing, viewing both online and in-store purchases as part of one seamless, integrated shopping experience.
i Executive Research Report | Building the Business Case for a Unified Commerce Platform. National Retail Federation.