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GoECart Wins CQIA Innovation Prize for the Fourth Consecutive Year

Award-Winning Ecommerce Solution Helps Online Merchants Increase Sales

Bridgeport, CT - July 25, 2007 - GoECart.com today announced that it has won the annual Connecticut Quality Improvement Award (CQIA) Innovation Award for the fourth consecutive time. The CQIA is America’s oldest state-level award using the Malcolm Baldrige National Quality Award Criteria for Performance Excellence.

This year, GoECart is being honored with the CQIA’s prestigious Silver Prize for the latest version of its online store solution, which includes innovative one-page checkout and site search features to increase efficiencies in the online shopping process, elevate customer satisfaction, and simplify the shopping experience for the end customers of GoECart-powered sites.

“GoECart is fundamentally changing the role of ecommerce on the Internet, and this distinguished award is further proof that our technology enables web merchants to deliver a better shopping experience to their customers,” said Manish Chowdhary, chief executive officer at GoECart. “GoECart’s superior features like our innovative one page checkout and highly intuitive site search make it easier that ever for web merchants to offer a shopping experience that is clearly focused on the end result for them—ringing up more sales!”

Super Friendly Ecommerce

Now in version 7.0, GoECart combines 250+ rich and powerful ecommerce software features with Tier 1 hosting and a delightful shopping experience for customers. Ecommerce software features include super-fast setup; a highly customizable web storefront; user-friendly store administration; merchandising, and fraud prevention tools; HACKER SAFE® certification; 24x7 support; and much more.

Sales Friendly

Forrester Research predicts that U.S. online retail sales will reach nearly $230 Billion in 2008. Yet according to a recent study by market research firm MarketingSherpa.com, 59.8% of online shoppers abandon their shopping cart instead of following through with a purchase. More than 27% of consumers surveyed stated the reason they abandoned their shopping cart was that they "didn't have time to complete the transaction." Research shows that the most effective method to reduce cart abandonment is to streamline the number of steps in the checkout process. Confronted with increasingly savvy web consumers who no longer tolerate lengthy checkout procedures, clever web merchants are moving quickly to combat this “shopping cart abandonment” phenomenon.

While most ecommerce solutions employ a complex methodology for checkout, GoECart’s new one-page checkout feature dramatically increases the number of purchases on an ecommerce site by reducing the number of pages required for shoppers to complete during checkout. Through GoECart’s streamlined checkout process and simpler interface, merchants achieve more sales.

Site Search Friendly

According to a recent survey by MarketingSherpa and Guidester, a staggering 43% of online shoppers go to the site’s internal search box in order to look for a product or a category when they first arrive on an ecommerce site.

Recognizing the tremendous value an effective internal site search engine provides to an online business, GoECart bundles best-in-class site search technology that fosters a customer-centric experience on the store front. Features include lightening-fast display of search results, tolerance for misspelled words, thesaurus/synonyms and natural language processing. These search capabilities provide better quality results and increase satisfaction for consumers because they are, by design, user friendly.

Search Engine Friendly

In addition, all web pages in a GoECart storefront are uniquely and automatically accessible to web search engines—which means more traffic for GoECart-powered sites! While other online stores are penalized for use of dynamic URLs, all GoECart web pages are friendly to search engine spiders. Keywords and meta tags can be added to pages in a variety of ways for better targeted positioning. What’s more, GoECart even provides feeds to popular comparison shopping engines, including Yahoo® Shopping, Froogle™, Shopping.com™, ShopZilla™, and Shop.com™.

About GoECart

Founded in 2000, GoECart.com is a recognized leader in the ecommerce industry. The latest version of the company’s software-as-a-service (SaaS) solution, GoECart 7.0, powers hundreds of ecommerce web sites. The company serves a diverse customer base ranging from small- and medium- sized businesses to Fortune 500 companies that include the likes of Bose®, Tommy Hilfiger®, and Burger King®. GoECart’s innovative set of features and revolutionary search engine friendly architecture have earned the company numerous awards.